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  • Writer's pictureMonny

Entertainment Media Publishing and Distribution: Blog Post

Updated: Mar 9





The EMPD meaning Entertainment Media Publishing and Distribution class has connected deeper dots to the music industry. Even got to make a Query Letter & Press Kit for my business and brand company. Well, to tell you the truth didn't know what a query letter & press kit without the help of EMPD fifth edition by Professor Kimberly Craft was. In my second week, I noticed that a query letter is to get our foot in the door to introduce ourselves and introduce our creative content very briefly. It is almost like a cover letter if you were to apply for a job, where I'm just introducing myself. On a press kit, it’s a page attached to my website that contains resources and information for reporters and publishers. This will be seen by a music sales agent by just hiring an entertainment attorney who will protect my rights with the agreement and contracts. There's more that I have learned that was so impeccable to keep reading. Thinking of helping later future audio production engineers who need help with growth, development, and achievements. This career can take time to develop with the right people and team. On week 3 WE got to know more about self-pushing MUSIC, for a lone ranger who has the right to hire anyone that will help me with my business.

On self-production your sound recording: step one one-preliminaries; Get it down in writing and use an entertainment attorney if needed. Friends and family can quickly turn into enemies in the event of a dispute over money. For the benefit of all, take this necessary legal step beforehand to avoid problems in the future.  A Collaboration Agreement is critical for success. Step Two: Creation Phase:

• Record the work or album tracks. 

• Edit. 

• Mix and Master.

• File your copyright registrations (definitely a must!) for your musical composition and sound recording.

• Consider CD duplication so that you have a wholesale and retail-ready product.

• Design your Distributor One-Sheet and Press Release (these are standard formal pages that provide all information describing an album in the first case and informing the media in the second-especially important when distribution is desired; excellent for radio, reviews, and so on.) 

• Design your wholesale catalog, including price list and pricing structure if you want to self-distribute, such as through your website or aggregator. 

• Design your bio/band information sheet, complete with photos.

• Create your promotional sampler (Promo Demo).

• Create a web presence: ideally, your website should have streaming audio, song demos, and a shopping cart.  Link the site to your Electronic Press Kit, artist page, digital portfolio, and social media.

• Create your business cards (best: full color glossy with photo and your website URL). Providers such as Vista Print can create entire marketing packages for you. 

Step Three: Promotion Phase: Bundle all of your promotional items into an appealing folder to create a press kit or format it all on a CD or DVD, called a media kit. Design a press kit that appeals to your target audience. At gigs: hand out your cards! At gigs: SELL YOUR MERCHANDISE! Research targets to whom you wish to send press kits.Get as many air plays, interviews, and reviews as possible.If you plan to secure distribution through a traditional distributor, get bar codes for your merchandise.Step Four: Industry Contact: You are ready to take the next step: submission to a publishing company.What is a Music Publisher? “The intellectual property rights to a song are called the publishing rights. If you write a song, you immediately own the publishing (and copyright) rights from the moment you finish the song and put it into a tangible medium, meaning a format—hard-copy or digital—that is capable of being reproduced and distributed. You do not have to start a business as a music publisher to own those rights; under the existing law, they automatically come with authorship.” Some of this information came from the book that got me thinking more deeply on the music industry. I hope this helps anybody what kind of knowledge does it take to run or start your music business. Thank you, Professor Kimberly Craft, for teaching me all about music publishing for my Entertainment Business Master of Science Degree.

 

 

 

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